Your Future Biz, Unfiltered

Do you set goals that look impressive on paper but do nothing for the business?
Followers aren’t customers.
Impressions aren’t pipeline.
And 25 “opportunities” mean absolutely nothing if your conversion rate is poopy.
Yes, poopy. Lindsay’s word.

Your value prop defines the path. Episode 4 is where you turn that path into measurable, realistic goals. In this episode of Your Future Biz, Mandy and Lindsay dig into why most goals collapse by Q1 and how to build goals that survive reality, breaking down the difference between ambition and operational clarity.

You'll learn how to set goals based on math, capacity, and systems instead of wishful thinking. We explain how to create activity goals that drive momentum and outcome goals that keep you grounded in what moves the business forward.

• Revenue is the outcome, not the plan.
• Your goals must match your available time and resources.
• Systems make progress predictable.
• Activity goals beat motivational goals.
• You can’t measure vibes or hope.
• Fewer goals lead to cleaner execution.

Goals only matter if they change what you do tomorrow. Strip out the noise, pick the numbers that count, and build the system that keeps you honest.

Now that your goals aren’t a chaotic mess, it’s time to build an audience that actually wants what you sell → Head on over to Episode 5 to Find your People.

If you want to grow your presence and pipeline with AI while still sounding 100 percent like you, come join us inside The Next Wave → wavemakers.ai

Your Future Biz is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.